6278469
9780134954578
"An Introduction to Rhetorical Communication" offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. "An Introduction to Rhetorical Communication" provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.McCroskey, James C. is the author of 'Introduction to Rhetorical Communication', published 1982 under ISBN 9780134954578 and ISBN 0134954572.
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