Let's Get Comfortable How to Furnish and Decorate a Welcoming Home

Expert advice on creating rooms where style meets comfort About the AuthorsSince 1989, Mitchell Gold and Bob Williams have been on a mission to make people comfortable. The talented duo co-founded the trendsetting home-furnishings company, Mitchell Gold + Bob Williams, which offers upholstery casegoods, lighting, rugs, and accessories, all designed for relaxed living. You've seen their furnishings in virtually every national home magazine; on the sets ofSex & the City, Friends,andThe Apprentice; and in hotels such as W and Ritz-Carlton. Consumers know them from their award-winning national ads, which also feature beloved company mascot and English bulldog Lulu. Their furnishings are available nationwide in licensed Mitchell Gold + Bob Williams stores; chains including Crate & Barrel, Pottery Barn, Restoration Hardware, Storehouse, and Williams-Sonoma Home; and top independent specialty retailers. Mitchell and Bob are also known for their dedication to equality in the workplace and society. And they count among their proudest moments opening the first onsite daycare center in the residential furniture industry at their North Carolina factory. The way they see it, it's all part of the comfort. Features Mitchell and Bob's philosophy of comfort and style speaks directly to readers who dream over Pottery Barn catalogs and linger in Restoration Hardware stores. Learn how to choose and arrange the right pieces to make any room an oasis of comfort and style that's ?love at first sit.' Get inspiration and ideas from more than 200 gorgeous color photos. Discover how to add warmth and personality with paint, floor coverings and window treatments. Offers Mitchell and Bob's expert advice on how to mix and match styles, layer collections and create a room that has the look you want and the function you need. Facts and Trends With over $100 million in sales, Mitchell Gold + Bob Williams furnishings are extremely popular with consumers searching for relaxed style at a middle price point. Consumers view their homes as sanctuaries and long for professional advice that helps them achieve the style they desire without unrealistic, unlivable design mandates. Mitchell Gold + Bob Williams has 14 franchised retail stores and 60 independent retailers, in addition to its presence in top national chains including Pottery Barn, Crate & Barrel, and Restoration Hardware. Marketing Campaign National media campaign (TV and print) National satellite radio tour National satellite TV tour National editorial coverage in Meredith magazines and external decorating and lifestyle publications Extensive national print campaign funded by Mitchell Gold + Bob Williams, which will feature this title Meredith TV station interviews: Atlanta, Portland and on Meredith's new TV show, TITLE Web marketing through Meredith newsletters as well as on Mitchell Gold + Bob Williams resources Possible direct mail promotion to 600,000 consumers in MG database Coverage in MG newsletter that reaches furniture-buying consumers Gala book launch party at MG showroom in New York City Party for buyers, media and designers at High Point, North Carolina Buyer visits/tours available on request Author appearances by requestGold, Mitchell is the author of 'Let's Get Comfortable How to Furnish and Decorate a Welcoming Home', published 2007 under ISBN 9780696234309 and ISBN 0696234300.