5239655
9781592533534
What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning and execution of some of the best packages on the market today.Fishel, Catharine is the author of 'Little Book of Big Packaging Ideas ', published 2007 under ISBN 9781592533534 and ISBN 1592533531.
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