Marketing Principles and Practices: An Introductory Approach - Vernon R. R. Stauble - Paperback

Dr. Stauble is a Professor of International Business and Marketing at California Polytechnic University, Pomona. Dr. Stauble is a pioneer in "relationship selling" and a prolific writer. His books include Marketing Strategy: A Global Perspective and Professional Selling: A Relationship Process. He has authored over 100 articles on Marketing, International Business, Strategic Planning, Professional Selling and Management, which have been published in prestigious marketing and business journals. An internationally renowned marketing consultant, Dr. Stauble's clients have included companies in the U.S., Canada, Europe, Asia, Latin America, the Middle East. and the U.S. Dept. of State, Foreign Service Institute-National and International Affairs. Awards recognizing Dr. Stauble's contributions include: the Book of Honor, George Washington Gold Medal, the Wang Excellence Award and nine Oustanding Teaching Awards. Dr. Stauble is listed in Men of Achievement, Who's Who in Business & Finance and Who's Who in the West.Stauble, Vernon R. is the author of 'Marketing Principles and Practices: An Introductory Approach - Vernon R. R. Stauble - Paperback' with ISBN 9780975514351 and ISBN 0975514350.