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9780273654346

Measuring the Competitive Fitness of Global Firms 2001

Measuring the Competitive Fitness of Global Firms 2001

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Product details

  • ISBN-13: 9780273654346
  • ISBN: 0273654349
  • Publisher: Pearson Education, Limited

AUTHOR

Larreche, Jean-Claude

SUMMARY

This text develops a method of objectively assessing a company's underlying strengths and weaknesses and then plotting the results against those of its competitors.Larreche, Jean-Claude is the author of 'Measuring the Competitive Fitness of Global Firms 2001' with ISBN 9780273654346 and ISBN 0273654349.

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