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9780070024663

Methods of Research In Social Psychology

Methods of Research In Social Psychology
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  • ISBN-13: 9780070024663
  • ISBN: 0070024669
  • Edition: 2
  • Publication Date: 1989
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages

AUTHOR

Elliot Aronson, Phoebe C Ellsworth, J. Merrill Carlsmith, Marti Hope Gonzales

SUMMARY

This upper-level methods book in social psychology is the leader in this area. Stressing practical application, it provides many specific suggestions about how to design treatments, measure behavior, create a coherent experience for subjects, get the most out of pretesting, choose an appropriate research design, avoid the problems of experimentor design, and experimentor bias and demand characteristics, conduct a postexperimental interview, and write up an experiment.Elliot Aronson is the author of 'Methods of Research In Social Psychology', published 1989 under ISBN 9780070024663 and ISBN 0070024669.

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