22829136
9780785906650
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"As the launcher of the whole science of ""semiotics"" - the study of the meanings latent in the signs and objects we come across dally in the modem media-saturated worid - this book attempts to demystify the roies and values inherent in such diverse commonplace items as wrestling, Citroen DS, steak and chips. Greta Garbo's face and household detorgents via a series of essays. The essays themselves became cultural icons, and the book became a cult object It is now studled on many courses in hogher education as an emblematic text of post-war..."Barthes, Roland is the author of 'Mythologies', published 1970 under ISBN 9780785906650 and ISBN 0785906657.
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