205972
9780844234526
New Marketing Paradigm Integrated Marketing Communications
by Schultz, Don E., Tannenbaum, Stanley I., Lauterborn, Robert F.
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- Condition: Good
- Provider: Ergodebooks Contact
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- Condition: Good
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Product details
- ISBN-13: 9780844234526
- ISBN: 0844234524
- Publication Date: 1996
- Publisher: McGraw-Hill Companies, The
AUTHOR
SUMMARY
Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.Schultz, Don E. is the author of 'New Marketing Paradigm Integrated Marketing Communications', published 1996 under ISBN 9780844234526 and ISBN 0844234524.
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