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9780813823973

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research

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Product details

  • ISBN-13: 9780813823973
  • ISBN: 0813823978
  • Edition: 1
  • Publication Date: 2012
  • Publisher: Wiley-Blackwell

AUTHOR

Dulce Paredes, Kannapon Lopetcharat, Jacqueline H. Beckley

SUMMARY

Dulce Paredes is the author of 'Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research', published 2012 under ISBN 9780813823973 and ISBN 0813823978.

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