5860639
9780132393898
Rethinking Marketing
by Schindehutte, Minet, Pitt, Leyland, Morris, Michael
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- Condition: Very Good
- Provider: gotextbooks sales Contact
- Provider Rating: 54%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 1-3 business days; Standard shipping 7-14 business days. Ships from USA!
496390
List Price
Discount
71% Off
You Save
$38.38
About this item
- Condition: Very Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 1-3 business days; Standard shipping 7-14 business days. Ships from USA!
Product details
- ISBN-13: 9780132393898
- ISBN: 0132393891
- Publication Date: 2008
- Publisher: Prentice Hall
AUTHOR
SUMMARY
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.Schindehutte, Minet is the author of 'Rethinking Marketing', published 2008 under ISBN 9780132393898 and ISBN 0132393891.
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