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67976754

9781260564167

Services Marketing : Integrating Customer Focus Across the Firm

Services Marketing : Integrating Customer Focus Across the Firm
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Product details

  • ISBN-13: 9781260564167
  • ISBN: 1260564169
  • Publication Date: 2023
  • Publisher: McGraw-Hill Education

AUTHOR

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

SUMMARY

Zeithaml, Valarie A. is the author of 'Services Marketing : Integrating Customer Focus Across the Firm', published 2023 under ISBN 9781260564167 and ISBN 1260564169.

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