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4015344

9780471532538

Strategic Marketing Management

Strategic Marketing Management
$5.99
$3.95 Shipping
  • Condition: Good
  • Provider: wagonwheelbooks Contact
  • Provider Rating:
    96%
  • Ships From: DFW, TX
  • Shipping: Standard
  • Comments: % paperback. cover and corner wear. 3rd edition. underlining. name on first page. bent page corners.
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Product details

  • ISBN-13: 9780471532538
  • ISBN: 0471532533
  • Edition: 3
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Aaker, David A.

SUMMARY

Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. EXTERNAL ANALYSIS. Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis. INTERNAL ANALYSIS. Self-Analysis. Portfolio Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Obtaining an SCA--Low Cost, Focus, and the Preemptive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Formal Planning Systems. Appendix. Index.Aaker, David A. is the author of 'Strategic Marketing Management' with ISBN 9780471532538 and ISBN 0471532533.

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