5921321
9782940361458
As everything becomes global, good branding becomes more crucial. 'What Is Branding?' is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.Healey, Matthew is the author of 'What Is Branding?', published 2008 under ISBN 9782940361458 and ISBN 2940361452.
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